1. Dealing the cards: relationship, trust and a credit card launch.
We asked two different stakeholder communities—bank product managers and their target market—one simple question about credit cards: 'why?'—and found undiscovered gold.

Watch the video:
2. Financial Institution
A leading Canadian bank asked HUME.works to detect how their mortgage specialists feel about their jobs and how best to improve their client services.

Here's what transpired:
3. Public Library
A small public library in rural Ontario was in a crisis of diminishing footfall. Here's how we helped them revive their popularity.
4. #BLM: Black Lives Matter, October 2020.

‍At the height of the BLM protest movement, we tapped into a range of news sources including mainstream media, op.ed's, long form analysis pieces, blogposts and ran it through our system. S